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Jane Iredale

PureLash Mascara

  • For those with sensitive eyes who want to add a lovely touch of color to their lashes. This mild, water resistant formula was our first mascara developed expressly for sensitive eyes.
    • Designed to nourish and color lashes naturally
    • Resistant to smearing and flaking
    • Formulated with a proprietary blend of seaweed lipids and panthenol to keep the formula moist and condition lashes
    • Conditioning and protecting to reduce splitting and breaking
    • Free of lacquers, shellac and petroleum based ingredients
    • Great for contact lens wearers


    • Ingredients: Water, Algae Extract, Carnauba Wax, Glycerin, PVP, Glyceryl Stearate, Hydrolyzed Wheat Protein, Stearic Acid, Panthenol, Vanilla Tahitensis Fruit Extract, Sweet Almond Seed Extract, Hydroxyethylcellulose, Bisabolol, Phospholipids.
    • May Contain: Iron Oxides.
    • Those sensitive to gluten should avoid this product (Contains wheat).
    • This shade is vegan.
    • Apply a layer of our PureLash Extender and Conditioner first. You’ll be amazed how it thickens your lashes. It also means that you’ll use less mascara. Allow to dry until tacky and then apply PureLash Mascara. Be sure to rock the mascara wand at the base of your lashes first. This is where you want the most product, then brush out to the tips.
    • Too much mascara can be aging.
    • Brown often looks softer around the eyes than black.
    • Don’t pump brushes. This will force air into the tube and help to dry out the product. Simply twist the brush in the tube to pick up more product.
    • If you are going to layer mascara, don’t wait for each application to dry. This is what makes lashes stick together.

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