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Jane Iredale

PureLash Lengthening Mascara

DETAILS 

Get natural-looking, extra-long lashes that are thick and feathery. Our proprietary formula conditions and strengthens while the dual-edged brush makes it easy to maximize lashes top and bottom.
  • Dual-sided brush creates longer, fuller looking lashes.
  • Developed with a proprietary blend of Seaweed Lipids and Wheat Protein that thicken, curl and strengthen lashes.
  • Triple-length Cellulose Fibers contribute to the appearance of extra length and thickness.
  • Formulated with Panthenol to condition lashes.
  • Created to protect lashes in order to reduce splitting and breaking.
  • Free of lacquers, shellac, and petroleum-based ingredients.

THE RITUAL

Start at the base of lashes and move towards the tips, rocking back and forth until lashes are covered.

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